Now Live & Ready for You 🚀
Home Menu redesign
Introducing our new and upcoming features into our home screen. Your central hub for mapping, managing, and optimizing Webflow forms—effortlessly.
📌 Take Action Quickly – Map new forms, manage existing ones, and oversee integrations in one place.
⚡ Stay in Control – Set up failure notifications to catch issues before they become problems.
📊 Capture More Data – Enable Custom Scripts to track UTM parameters, URLs, slugs, timestamps, and more—without writing a single line of code.
🔜 What’s Next? – Webhooks, submission logs, and billing center are on the way.
Pardot Integration – Live and Powerful
Users can now map their forms to create prospects in Pardot.
Smart Duplicate handling for Pardot submissions: Empower users to seamlessly manage duplicate records with ease. A simple radio button lets you decide whether to always create new Prospects or update existing ones when a submitted email matches an existing record.
Cookie Tracking: Users can insert Pardot’s tracking script to collect navigation data and insert it into new prospects.
Automapping – One-Click Mapping
Simplify your workflow and reduce manual effort with our easy automapping feature. When Webflow form fields and destination fields share matching names (case insensitive), they’re validated, listed for review, and instantly mapped—ensuring quick, accurate connections without the hassle. A built-in refresh button allows you to update field names in Webflow or your destination software and retry automapping without leaving the app
Managing Integrations – Improved User Experience
Users can update scopes and override their connection to a destination.
Added insights: Added insights: Workspace name, permissions, forms connected, and other key details about the connected instance.
Health Checks: Automatically detect broken or stale connections, allowing users to restore them with one click.
Smart Links, Maximum Security: Securely share an OAuth smart link with your clients via email, enabling seamless access without sharing credentials. Built with security and simplicity in mind.
Searching and sorting forms across site
Sorting Forms: With simple dropdown option, users can now filter forms based on whether they are Component, or Static, and can now sort them grouped by status or pages.
Searching Forms: We now allow users to search forms across site by name, fields and pages.
IMPROVING APP'S NAVIGATION & Performance
Breadcrumbs: Added breadcrumbs to simplify navigation and help users easily track their location within the app.
Performance Boost: Upgraded backend infrastructure to significantly improve app speed and reliability.
What We’re Currently Building 🔧
Slack Integration – Enhanced Form Based Notification
In just four simple steps, users can create powerful automations to post form submissions directly to Slack channels, featuring fully customizable bots and messaging. Tailor notifications with conditional logic, rich formatting, and precise details to keep teams informed and workflows efficient.
Step 1: Choose which channel will receive the notification.
Step 2: Define the conditions of when to trigger the slack message.
Step 3: See your the template for your message built with variables and play with our rich text editor to customize your message and add all the form data you need.
Step 4: Give your bot a name and picture, and go!
Similar automations for email notifications will follow shortly.
Advanced Mapping Features - Unlocking Dynamic Data with Form Connector's Custom Codes
Form Connector is introducing Advanced Mapping Features, giving users greater control over how Webflow form data is structured before being sent to a destination. Users can now customize, combine, and dynamically configure the values that populate their destination fields.
Single Webflow Field: Map a direct input from a Webflow form field.
Default Values: Set a fixed text or number value for every submission
Formula and Combined Mapping: Combine multiple Webflow fields, arrange their order, and insert custom text to create structured data before sending it to the destination.
Custom Values: Leverage Form Connector’s built-in scripts to capture and map real-time, dynamic data, such as Page Title, Page URL, Staging URL, Slug, Date, Time, and UTM Parameters.
Form Connector is introducing Advanced Mapping Features, giving users greater control over how Webflow form data is structured before being sent to a destination. Users can now customize, combine, and dynamically configure the values that populate their destination fields.
Growing Our Team 🧑💻
Form Connector’s product development is funded through Candid Leap Enterprise Agency’s profits and through our app subscriptions.
To accelerate development, we’ve fully onboarded two new developers and one new designers to strengthen our team. Our goal remains to align closely with Webflow’s WXP Go-to-Market efforts to better serve Webflow users in 2025.
What’s Coming Up Next - 2025 Roadmap ✨
Google Sheets & Airtable Enhancements
Airtable Connector Enhancements: Allow users to automatically create and map tables, and fields directly from Form Connector.
Google Sheets Connector Enhancements: Allow users to automatically create and map a new Google Spreadsheet file and define the fields directly within Form Connector.
Troubleshooting and Logs
Introducing a Form Submission Log with capabilities to:
View and filter all submissions based on: Status, destination, and date.
View detailed information for failed submissions, with error messages and troubleshooting guides.
Capability to retry failed submissions from App.
new integrations
Salesforce Marketing Cloud is coming up soon.
HubSpot and Marketo integrations are potential additions, but we’re evaluating their value based on Webflow’s product direction and insights from Webflow Premium Partners before making an investment.
Custom Webhook: Enable integration with custom software to support unique workflows and expand functionality.
PRICING & PAYMENTS
Supporting monthly payments and introducing new pricing plans tailored to meet the needs of different types of clients and users.
Reliability and Scalability
App Safety Mode: Automatically enable all mapped forms by default, plus automatically disabling connectors that experience repeated failed submissions to maintain system reliability.
Docker Containerization: Implementing plans for client-hosted on-premise solutions.
Multi-Destination Mapping: Allow users to map to multiple files, databases, or objects from the same destination.
Here’s What to Expect from Form Connector
Looking ahead
We have an exciting roadmap ahead, with many features planned to enhance Form Connector’s capabilities. While some features are still under exploration, this roadmap reflects our dedication to delivering impactful solutions. Priorities may evolve based on Webflow’s feedback and client needs.
Why This Matters to
💛
Deeper Integrations
We’re building tools that address Webflow Enterprise and Pro user needs.
Automation First
Making it easier for users to streamline their workflows without custom code.
Reliability
Adding features that enhance system stability, troubleshooting, and flexibility for advanced use cases.
User Experience
Focused on creating a seamless experience within the Webflow Designer.
🎉
Thank You for Your Continued
Support!
We’re incredibly proud of the progress we’ve made and energized by the opportunities ahead in 2025. Our focus remains on building tools that empower Webflow users and align with WXP’s go-to-market vision. Together, we can drive more innovation, unlock new possibilities, and elevate the Webflow experience for teams and businesses.
Here’s to an exciting year of collaboration and growth!
Let’s keep collaborating! 🚀
Early previews of upcoming features to gather your insights.
Feedback from client testing to refine solutions for Webflow users.
Joint opportunities to drive adoption and success in 2025.
We’re excited to grow alongside Webflow and make next year truly transformational!
With excitement and gratitude,
The Form Connector & Candid Leap Team 🚀